Project Overview: This scope outlines an exciting and unconventional corporate rebranding campaign for Paul Frank Industries, designed to ignite a sense of playfulness and enthusiasm among internal staff. The rebranding aims to transform the company's identity into a vibrant, interactive experience that reflects the company's values, fosters camaraderie, and celebrates the spirit of fun.
Project Objectives:
Elevated Identity: Craft a re-imagined corporate identity that resonates with the youthful and whimsical essence of Paul Frank Industries while upholding its professional reputation.
Employee Engagement: Spark joy and engagement among internal staff by involving them in a rebranding journey that blends creativity, collaboration, and excitement.
Culture Reinforcement: Infuse the company's culture with elements of fun and creativity, making it an integral part of daily work life.
Surprise and Delight: Design unexpected and delightful touch points throughout the rebranding rollout, creating memorable experiences for employees.
Rebranding Elements:
Dynamic Brand Identity: Redesign visual elements to capture the essence of fun, with colors, shapes, and characters that inspire smiles.
Interactive Elements: Develop interactive elements such as augmented reality features for business cards, playful email signatures, and a rebranded company intranet with engaging games and contests.
Themed Merchandise: Create a range of merchandise inspired by the rebrand, including quirky desk accessories, wearables, and collectibles that employees can proudly display.
Office Transformation: Infuse office spaces with murals, interactive installations, and themed areas that encourage creative thinking and collaboration.
Fun Fridays: Launch a series of "Fun Fridays" with surprise activities, games, and themed dress-up days to maintain the rebrand's lively spirit.
Communication Strategy: Regular communication updates will be shared through creative channels, including teaser emails, digital newsletters, and interactive social media posts. A dedicated internal team will drive engagement initiatives and ensure a steady flow of fun content.
Evaluation: Success will be evaluated through:
Employee Feedback: Gathering employee opinions on the rebrand's impact and their engagement levels.
Participation Rates: Tracking the number of employees engaging in Fun Fridays and other activities.
Merchandise Uptake: Monitoring the popularity of rebranded merchandise among employees.
Office Atmosphere: Assessing the impact of office transformations on employee morale and collaboration.
Conclusion: The creative corporate rebranding for Paul Frank Industries offers a unique opportunity to inject a sense of fun and excitement into the company's identity. By actively involving employees in a series of engaging activities and surprising touch points, the rebrand aims to not only transform the company's image but also enhance its internal culture and foster a spirit of joyful collaboration.
